Two Schooners is a light-hearted comedy show, finding the humour in the absurd. The show has high quality production values and an engaged community of smart listeners who appreciate comedy. The show is hosted by Dave Gray (Podcasters’ Emporium, and Aussie Geek Podcast) and James Williams (Podcasters’ Emporium, Lifestyle Chill and founder of the Lifestyle PodNetwork). The show represents a great opportunity to reach a unique niche listener demographic that may not be reached by any other show.
Who Listens to the Two Schooners Podcast?
Gender: Male (90%), Female (10%)
Age: 18-24 (14%), 25-34 (29%), 35-44 (57%)
Education: College (33%), Degree (14%), Masters (29%), Other Professional Degree (14%)
Income: $40-$49K (17%), $50-$59K (17%), $60-$74K (17%), $100-$149K (17%), $150-$199K (33%)
Marital Status: Married (71%), Single (29%)
Shopped Online in the last 30 days: 83%
Spend on internet ordered items: $100-$199 (33%), $200-$499 (33%), $500-$799 (17%), $800+ (17%)
Spend on software in the last 12 months: $1-$99 (17%), $300-499 (33%), $500+ (50%)
Connected to the internet while listening: 63%
Overall Listener Satisfaction with the show: 91.3%
How Two Schooners attracts it’s audience
iTunes: A large majority of listeners come from Apple iTunes, and Two Schooners is listed as a Featured podcast in the Comedy section of the website.
StumbleUpon: Each episode is submitted to stumble upon and listeners can submit the episode to StumbleUpon via the Two Schooners website.
LinkedIn: We reach out to corporate communicators and podcasters through LinkedIn
Word of Mouth: The loyal community of Two Schooners listeners talk about the show and enthusiastically invite others to listen and subscribe to the show.
Twitter: The second largest majority of our listener evangelism and community building happens through our active community on the Twitter platform. Many of our listeners hear about Two Schooners through announcements and comments left on Twitter, and follow us as a result. Followers become listeners of the show via our website at twoschooners.com
Search Engine Optimisation: Our show-notes, hosted on our website, accompany every episode of Two Schooners. These notes contain carefully chosen key words which promote the listing of the Two Schooners on search engines like Google.
Network Affiliation: The Two Schooners podcast is part of the Lifestyle PodNetwork – Australia’s fastest growing new media content network. The association with the Lifestyle PodNetwork provides increased exposure for the podcast amongst other shows produced on the network, through endorsement spots and interviews.
Host Bios
Our two hosts have a combined 10 years of experience in the podcasting arena, both starting before podcasting was even a mainstream word, these veterans have carved their way into the new media space and created a raft of successful Australian podcasts that are receiving recognition around the world.
Dave Gray is a veteran podcaster and has produced more than 200 hours of podcast content. Formerly the host of the Global Geek Podcast on The Podcast Network, Dave Gray turned independent podcaster in 2008, and spun-off the Aussie Geek Podcast, a highly popular technology news show which frequently ranks amongst the top 50 technology podcasts in the iTunes store. Dave also hosts a how-to podcast program on the Lifestyle PodNetwork called Podcasters’ Emporium, which he co-hosts with James Williams. Dave has a passion for technology and draws on his experience to bring a technical edge to his comedy. Dave is also an expert community builder with the drive and personality to build thriving positive communities around the shows he produces.
James Williams has a passion for podcasting. He has created more than 15 podcasts for the Lifestyle PodNetwork, and is actively involved in helping people create great new media content. In July 2008, he founded the Lifestyle PodNetwork, which is now Australia’s fastest growing independent new media content network. The network provides free and premium content to a discerning audience, and the support of a vibrant podcasting community for its hosts. James is also the founder of an downstream hosting service called PodNetwork Hosting, which holds the media content for the network and provides inexpensive podcast hosting solutions for podcasters. James has a background in corporate communications and has worked with some of Australia’s largest corporate organisations.
Podcast Distribution
The Two Schooners podcast is distributed over major podcast portals including iTunes, Podcast Alley and Podcast Pickle as well as a number of smaller directories. The Two Schooners podcast can also be streamed via the website at
http://twoschooners.com
What our audience thinks of the show
This is a small sample of the comments we receive daily from listeners of Two Schooners. Overwhelmingly we have positive feedback about the show and the quality of the information provided to our listners.
“This podcast will cause tears of laugher”
Molsen06 (iTunes review)
“A great way to spend an hour. Very entertaining”
epicmac (iTunes review)
“A must for everyone of the living persuasion”
Turtlez (iTunes review)
“This is the best show I have heard in a long time”
Lou from Mossy (iTunes review)
“I rarely listen to podcasts because they aren’t funny, but Dave and James’ sense of humour is perfect”
Sally_1563 (iTunes review)
“Two Schooners is the podcast I look forward to after a hard day at work. I get home, knock the top off a frosty one and have a laugh as Dave and James talk about whatever comes to mind”
Greg-all-hail-the-ale (iTunes review)
“It really is ‘laugh out loud’ funny! Download, grab a beer, sit back and enjoy”
Simon of Orange (iTunes review)
“A laid-back, clearly Australian podcast”
The All Important Doug (iTunes review)
“I listen to it on the train and get funny looks when I start laughing to myself”
Matt88 (iTunes review)
“Very good production makes it a joy to listen to”
Travis from WA (iTunes review)
“Top show with 2 guys shooting the breeze…”
eb1956 (iTunes review)
“This is what a podcast should be, it’s relaxed, funny and interesting”
Regravity (iTunes review)
“Such great chemistry between these two well-articulated hosts…”
mattoid12 (iTunes review)
“It leaves you wondering ‘how did I miss that?’”
kaos23 (iTunes review)
“Just like ‘The View’ without the women going on and on”
ThomasDP (iTunes review)
“A relaxed and down to earth conversation between two mates’”
Tom125 (iTunes review)
“Informative, entertaining and relaxing but won’t put you to sleep’”
2 World Travel (iTunes review)
“It leaves you wondering ‘how did I miss that?’”
kaos23 (iTunes review)
Our Partners enjoy working with us
Partners of other shows on the Lifestyle PodNetwork have commented on the professionalism of James Williams and Dave Gray in showcasing their products to the podcast audience.
“Excellent presentation of the MicPort Pro & the reference to our company. Very professional and a great explanation of this product. Thanks for the updates .” (Michael Horn, SoundDevices.com.au)
Who would benefit from a relationship with Two Schooners?
Podcasters’ Emporium represents a great opportunity for advertisers and sponsors: Manufacturers of food and beverage products, technology, travel and lifestyle products. The podcast is happy to endorse and take sponsorship from mainstream and imported beer distributors, wine and premix destributors for the show. You may be in an industry other than our niche, that has a direct relationship with the bulk of our audience. If you would like more information on our listeners please don’t hesitate to contact us.
What kind of advertising and sponsorship options are available?
In Show Advertising: This is the most popular form of advertising. Two Schooners listeners will hear about your product or service near the beginning of the show or at the end of the show. Mentions of your company can contain contact information such as a website or phone number.
Website button: In addition to promotion within the show, a button can be placed on our website linking to your website for the duration of the sponsorship period. This button will be 125×125 pixels in size.
Website Skyscraper: In addition to promotion within the show a large format skyscraper advertisement can be placed on our website, linking to your website for the duration of the sponsorship period. The advertisement may be in image format (JPG or GIF) or flash format, and will be 160×600 pixels or 120×600 pixels in size.
Text-based show notes advertising: An additional placement for your advertisement in the show notes, for the show you are sponsoring. This allows users with an RSS reader or a podcast client to see your advertisement even if they don’t go to our website. The format for this advertisement is written with a link to your website.
Traditional commercial: Traditional commercials for television or radio can be incorporated into our shows. This could be pre-existing or we can negotiate a rate for production with you.
Host endorsement: For a limited number of advertisers, the hosts may be prepared to endorse your product or service. This will only be possible for products and services on a limited basis at the discretion of the show hosts.
Two Schooners are always interested in formulating creative solutions to help bring your products and services to our audience. We will always offer you our frank advice on how to best meet our audience in an authentic and effective way.
Prices are tailored to your specific requirements and available on application.
