Archive by Author

The importance of the mastermind

Posted 22 November 2011 | By Adam Purcell | Categories: Balance, entrepreneurship, mastermind, Online business, outsourcing | Comments Off

In business circles and discussions you will often hear the term mastermind. A mastermind is generally a group of people who share similar interests and motivations to you, that you get together and talk with. It is an opportunity for you to share ideas and problems with business, bounce ideas off, and generally just associate [...]

The customer is not always right!

Posted 20 November 2011 | By Adam Purcell | Categories: General, Online business, outsourcing, product, service | Comments Off

If ever you have worked in a customer service environment, or really any business that sells a product or service, you are told that the customer is always right. When a customer complains, that single action holds a lot of weight for a business.  It does seem that most of the time, the favor will [...]

Tell it to millions

Posted 18 November 2011 | By Adam Purcell | Categories: customer experience, General, Online business, outsourcing, products | Comments Off

I was just “googling” for a local restaurant and this particular restaurant has some very poor reviews left on Google by the last couple of customers who were willing to leave a message . It interests me to think how I have no connection to these individuals who have left the comment, for example they [...]

Sell them what they want

Posted 16 November 2011 | By Adam Purcell | Categories: Balance, information products, Online business, outsourcing, sales technique | Comments Off

I have a four year old daughter and recently my wife and I had been discussing with her (and almost reasoning with her) the difference between a need and a want. I recall in high school during business class, that this was the very first thing that was taught. How as consumers, we need to [...]

Sell the benefits, not the features

Posted 13 November 2011 | By Adam Purcell | Categories: benefits, features, General, outsourcing, product | Comments Off

Lately I have been thinking about sales and communicating a sales message. The industry that I’m generally working within and sell to is a very interesting market. I’ve seen products that list pages and pages of features, and other websites that would just lists a few outcomes that you achieve by using their product. Which [...]

Do what they do, not what they say

Posted 10 November 2011 | By Adam Purcell | Categories: General, Online business, Outsourcing business, outsourcing tips | Comments Off

How often do you get approached by a self-proclaimed Guru, or come across one in a Google search when you are looking for a product or an answer to a question. I find that it is happening more and more with so many people becoming a ‘guru’ and the absolute know-it-all regarding their area of [...]

Apple tells people what they need

Posted 08 November 2011 | By Adam Purcell | Categories: apple, customers, General, Online business, Outsourcing business | Comments Off

Steve Jobs was asked what research Apple did for the iPod and he responded with none. He then went on to say “It is not the customers job to know what they want” I remember the first MP3 player that I ever purchased, ordered off eBay for a low price and certainly it reinforced the [...]

Winter Pruning

Posted 29 July 2011 | By Adam Purcell | Categories: business, General, growth, life, pruning, restricting | Comments Off

At the moment, we are stuck in the middle of winter in Australia. It’s a cold rainy day, but just this morning when I headed out to the car I got that hint of warmer weather. I know it’s just my mind playing tricks on me and wishing it was closer to summer, but I [...]

Who Needs A New Idea

Posted 25 July 2011 | By Adam Purcell | Categories: General, generate, idea, improve, need, New | Comments Off

I recall a conversation I had with two friends when one of them was creating a t-shirt brand that were an adoption of an existing popular design. He was not breaching any copyright, but he had modified the wording to change the meaning, and appeal to a whole different market. It was almost like a parody of the existing brand.

The Purpose of Starting

Posted 22 July 2011 | By Adam Purcell | Categories: achieve, business, General, plan, project, purpose | Comments Off

A question I am often asked both formally, and also informally by friends and family, is “why did you start your business?”. It’s a question I love to get asked and the reason is because I know why I started in business.

Life In General [285] 14/12/098

Posted 14 December 2009 | By Adam Purcell | Categories: Life In General | Comments Off

Take on a lion and a bear?

Life In General [284] 12/12/098

Posted 12 December 2009 | By Adam Purcell | Categories: Life In General | Comments Off

New Years Resolutions?

Life In General [283] 11/12/098

Posted 11 December 2009 | By Adam Purcell | Categories: Life In General | Comments Off

Your Life In Your Own Hands

Life In General [282] 10/12/098

Posted 10 December 2009 | By Adam Purcell | Categories: Life In General | Comments Off

The EASY Way

Life In General [281] 09/12/098

Posted 09 December 2009 | By Adam Purcell | Categories: Life In General | Comments Off

To Do lists for my To Do lists?

Life In General [280] 08/12/098

Posted 08 December 2009 | By Adam Purcell | Categories: Life In General | Comments Off

The House Is On Fire!

Life In General [279] 03/12/09

Posted 03 December 2009 | By Adam Purcell | Categories: Life In General | Comments Off

To Do lists for my To Do lists?

Life In General [278] 02/12/09

Posted 02 December 2009 | By Adam Purcell | Categories: Life In General | Comments Off

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Life In General [277] 23/11/09

Posted 23 November 2009 | By Adam Purcell | Categories: Life In General | Comments Off

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Leave a review in iTunes here.
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Dropout Year
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Life In General [276] 10/11/09

Posted 10 November 2009 | By Adam Purcell | Categories: Life In General | Comments Off

Subscribe in iTunes:

Leave a review in iTunes here.
Theme Music
“This Notebook” by
Dropout Year
Photo
Used under a Creative Common Licence from Flickr. See the original here.