eMarketer report predicts doubling of US podcast market
US spending on podcast-related advertising (including sponsorships) will rise to $435 million in 2012, up from $165 million in 2007 The number of active podcast downloaders will increase to 25 million people by 2012 (2007: 6.5 million) The report attributes current growth to adoption by terrestrial radio, easy availability of players and ease of access [...]
