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Episode 21: Working with Voice Part 2 with Tim Noonan

jameswilliams90 — Sat, 13 Feb 2010 03:12:10 +0000

Today we continue our exploration of voice with vocal expert Tim Noonan from Vocal Branding Australia. In this show we get practical with host of the Sci Fi Diner Scott Hertzog, who willingly spent some time with us to be critiqued by Tim.

We also answer your questions on the show, so if you have something you’d like to know about then drop us a comment on the blog, or send an email to podcastersemporium@gmail.com and we will be happy to cover your question in a future show.

Thanks to everyone who contribued to the blog and sent us audio comments since the last show, we love getting your questions, feedback and thoughts on how to podcast better.

Tim Noonan has prepared a full set of show notes that you’ll find on the Vocal Branding Australia website.

Here’s what we mentioned in today’s show:

Our new Podcasters’ Emporium 30 second bumper

We’d love for you to play our 30 second Podcasters’ Emporium bumper in your show. Let us know when you do, so we can mention you and your podcast on Podcasters’ Emporium

Download (mp3)

Be a Part of the Podcasters’ Emporium Community!

Please send us your feedback via Email
Follow the hosts on twittter: Follow James and Dave
Leave a comment here on the blog
Follow show on Twitter (news and new shows only) Send us a Direct Message when you add us to twitter and let us know that you listen to the show.
Send us Audio Feedback by email recorded at: 128kps at 44.100 khz

Podcasters’ Emporium is produced in conjunction with the Lifestyle PodNetwork. You’ll find more great podcasts like this one at LifestylePodNetwork.com. If you’d like to join the Lifestyle PodNetwork please contact us at talent@lifestylepodnetwork.com

Episode 20: Promoting Your Podcast Part 2

jameswilliams90 — Sun, 08 Nov 2009 01:20:15 +0000

Today’s show continues on last week’s theme where we started to talk about the things you need to know to promote your podcast successfully. We’ve got a whole heap more thoughts in this episode, plus your comments and some listener audio as well. This is a participatory show, so perhaps there are some things we haven’t mentioned, a promotional tip or technique you use on your show. This is where we want you to contribute to the community and share your thoughts, hints and tips with us on the blog, or by email to podcastersemporium@gmail.com.

Thanks to everyone who contribued to the blog and sent us audio comments since the last show, we love getting your questions, feedback and thoughts on how to podcast better.

Here’s what we mentioned in today’s show:

Does paid advertising work?

Google adwords
Consider your audience – will they see or read and most importantly respond to an ad?
Banner ads
150×150 spots on relevant blogs

Plugging your show

comments
twitter
guest spots
become a subject matter expert
actively seek out opportunities
Know your audience
Email Signature

Guerilla Marketing

Does it work?
How do you know it works?
Working with metrics
Where did you hear about us
Making a flyer
Cafe’ Press merchandise
Marketing Stunts
Considering the legal implications of your actions

Community Promotion

Ask your audience to tweet they are listening with link
Ssocial Sharing tools e.g. StumbleUpon etc.
Word of mouth
Use Caution with “walled gardens” like Facebook
Don’t waste too much energy

Be an an active member in your own community

Respond to comments
Post in forums
Respond to emails
Play voicemails
tweet

Services we mentioned in today’s show:

You can get Pre-cleared sources of podsafe music for your podcast from Mevio Music Alley and Ioda Promonet.
Cafepress for Merchandise and our 2Schooners show store.
Moo Cards (US), Moo Cards (non-US)
Stumble Upon (please stumble this show)

Podcasts we mentioned in today’s show:

Our new Podcasters’ Emporium 30 second bumper

We’d love for you to play our 30 second Podcasters’ Emporium bumper in your show. Let us know when you do, so we can mention you and your podcast on Podcasters’ Emporium

Download (mp3)

Episode 19: Promoting your Podcast

jameswilliams90 — Mon, 05 Oct 2009 03:04:19 +0000

Today’s show covers the things you need to know to promote your podcast successfully. This is one of a multipart series where we look at tips and techniques for podcast promotion, starting from getting your website right, through SEO and creating a promo that other people can play on their shows for you. Tap into James and Dave’s experience in podcasting to learn how you can get your podcast in front of a wider audience.

This is a participatory show, so perhaps there are some things we haven’t mentioned, a promotional tip or technique you use on your show. This is where we want you to contribute to the community and share your thoughts, hints and tips with us on the blog, or by email to podcastersemporium@gmail.com.

Here’s what we mentioned in today’s show:

Make your website or blog a vehicle to promote your show

Blogs (e.g. WordPress, Blogger, Typepad etc.)
Forums
Website

Make sure your website has the following things right:

It should be searchable by applying basic SEO techniques
- Website and Post Titles
- Website Keywords and Post Tags
- Each podcast episode should have a unique name
- Tag each of your posts with appropriate keywords
We provide a list of WordPress plugins to help you with this
- Auto Tags (plugin),
- Socialize this (plugin)
- All in one SEO pack (plugin), Consider wpSEO $24.95 but excellent
- Akismet (plugin),
- Google XML sitemaps (plugin),
- Google Analytics for WordPress (plugin),
- Redirection (plugin)
Make sure you’ve got a podcast episode player – BigContact.com is a good source
Make your feeds accessible and compliant
Consider quick links to Zune and iTunes

Creating Audio Promos

technical specs
what you should include
- What your about
- Why they need to listen
- Call to action
- Where to find it
Passive promos vs. an ad
- passive promos give you a great opporunity to plug your show. e.g. audio feedback on other podcaster’s shows
what you should avoid
who is the audience?
formats, production quality, length (consider multiple lengths)
self-assessing the rating – no point pitching an R rated on a family podcast (2schooners example – create an R rated promo AND a G rated one)
even if you have a video podcast, consider audio, and vice versa
Collaborate with other podcasters that have done it before
Use your audience
Voice talent – the good the bad and the ugly
There are some repositories and promo exchange services

Submitting audio promos

sharing your promos
the etiquette of promo playing
Format – bit rate and sample rate to suit the podcaster your giving it to
Assumed agreements – are you aware of any?
Linking and playing nice in your show notes

Getting your show listed in iTunes

iTunes tips and tricks
things to know

Submitting your site to podcast directories

Is the day of the directory dead?

Services we mentioned in today’s show:

BigContact.com - free podcast players for your website
WordPress.com – Free WordPress hosted blog, but less extensible than the version you host yourself.
WordPress.org - (site where you can download your own copy of WordPress). Blue Host support WordPress and provide free automatic installers from their control panel.

Free WordPress Plugins that James recommends:

Auto Tags – this plugin uses Yahoo and tagthe.net to find relevant plugins for your blog post. Great if you forget to tag your posts.
Socialize this – An easy to use wordpress plugin that alls you to generate Social Icons to spread your blog posts and podcast episodes.
All In One SEO – Creates unique TITLES, DESCRIPTIONS, KEYWORDS for your blog and post pages as well as managing duplicate content.
Akismet – this plugin comes with WordPress, but you need to get an activation code by creating a free account at WordPress.com. Check the plugin for instructions. This will save you a lot of SPAM heartache.
Google XML Sitemaps - this plugin creates a Google sitemaps compliant XML-sitemap of your Wordpress blog. Your sitemap is updated automatically everytime you post to your blog.
Google Anaytics for WordPress – this plugin automatically tracks and segments your outbound links from within your blog. It allows you to see where your visitors are coming from, going to and how long they stay on your site. This plugin requires a free Google Analytics account.
Redirection – this plugin is perfect if you’re changing from another blog or website. It allows you to put in old URLS and map them to a new location on your new website. This is perfect to make sure that people can still reach your website from old search engine results or web links from other sites.

Paid WordPress Plugins that Dave recommends:

wpSEO ($24.95)

Podcasts we mentioned in today’s show:

Be a Part of the Podcasters’ Emporium Community!

Please send us your feedback via Email
Follow the hosts on twittter: Follow James and Dave
Leave a comment here on the blog
Follow show on Twitter (news and new shows only) Send us a Direct Message when you add us to twitter and let us know that you listen to the show.
Send us Audio Feedback by email recorded at: 128kps at 44.100 khz

Podcasters’ Emporium is produced in conjunction with the Lifestyle PodNetwork. You’ll find more great podcasts like this one at LifestylePodNetwork.com.

If you’re a podcaster who would like to join the Lifestyle PodNetwork you’ll find more information on our website.