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	<title>Podcasters&#039; Emporium &#187; james williams</title>
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		<title>Podcasters&#039; Emporium &#187; james williams</title>
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		<title>Episode 20: Promoting Your Podcast Part 2</title>
		<link>http://shows.lifestylepodnetwork.info/podcastersemporium/2009/11/08/episode-20-promoting-your-podcast-part-2/</link>
		<comments>http://shows.lifestylepodnetwork.info/podcastersemporium/2009/11/08/episode-20-promoting-your-podcast-part-2/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 01:20:15 +0000</pubDate>
		<dc:creator>jameswilliams90</dc:creator>
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		<guid isPermaLink="false">http://shows.lifestylepodnetwork.info/podcastersemporium/?p=170</guid>
		<description><![CDATA[Today's show continues on last week's theme where we started to talk about the things you need to know to promote your podcast successfully.  We've got a whole heap more thoughts in this episode, plus your comments and some listener audio as well. ]]></description>
			<content:encoded><![CDATA[<p><a href="http://shows.lifestylepodnetwork.info/podcastersemporium/files/2009/11/episode20-image.jpg"><img class="alignright size-full wp-image-171" style="margin: 5px 25px;border-width: 0px" src="http://shows.lifestylepodnetwork.info/podcastersemporium/files/2009/11/episode20-image.jpg" alt="Pimping your podcast" width="197" height="197" /></a>Today&#8217;s show continues on last week&#8217;s theme where we started to talk about the things you need to know to promote your podcast successfully.  We&#8217;ve got a whole heap more thoughts in this episode, plus your comments and some listener audio as well. This is a participatory show, so perhaps there are some things we haven&#8217;t mentioned, a promotional tip or technique you use on your show.  This is where we want you to contribute to the community and share your thoughts, hints and tips with us on the blog, or by email to <a href="mailto:podcastersemporium@gmail.com">podcastersemporium@gmail.com</a>.</p>
<p>We also answer your questions on the show, so if you have something you&#8217;d like to know about then drop us a comment on the blog, or send an email to <a href="mailto:podcastersemporium@gmail.com">podcastersemporium@gmail.com</a> and we will be happy to cover your question in a future show.</p>
<p>Thanks to everyone who contribued to the blog and sent us audio comments since the last show, we love getting your questions, feedback and thoughts on how to podcast better.</p>
<p> </p>
<h3>Here&#8217;s what we mentioned in today&#8217;s show:</h3>
<p><strong>Does paid advertising work?</strong></p>
<ul>
<li>Google adwords</li>
<li>Consider your audience &#8211; will they see or read and most importantly respond to an ad?</li>
<li>Banner ads</li>
<li>150&#215;150 spots on relevant blogs</li>
</ul>
<p><strong>Plugging your show</strong></p>
<ul>
<li>comments</li>
<li>twitter</li>
<li>guest spots</li>
<li>become a subject matter expert</li>
<li>actively seek out opportunities</li>
<li>Know your audience</li>
<li>Email Signature</li>
</ul>
<p><strong>Guerilla Marketing</strong></p>
<ul>
<li>Does it work?</li>
<li>How do you know it works?</li>
<li>Working with metrics</li>
<li>Where did you hear about us</li>
<li>Making a flyer</li>
<li>Cafe&#8217; Press merchandise</li>
<li>Marketing Stunts </li>
<li>Considering the legal implications of your actions</li>
</ul>
<p><strong>Community Promotion</strong></p>
<ul>
<li>Ask your audience to tweet they are listening with link</li>
<li>Ssocial Sharing tools e.g. StumbleUpon etc. </li>
<li>Word of mouth</li>
<li>Use Caution with &#8220;walled gardens&#8221; like Facebook</li>
<li>Don&#8217;t waste too much energy</li>
</ul>
<p><strong>Be an an active member in your own community</strong></p>
<ul>
<li>Respond to comments</li>
<li>Post in forums</li>
<li>Respond to emails</li>
<li>Play voicemails<br />
tweet</li>
</ul>
<h3>Services we mentioned in today&#8217;s show:</h3>
<ul>
<li>You can get Pre-cleared sources of podsafe music for your podcast from <a href="http://musicalley.com" target="_blank">Mevio Music Alley</a> and <a href="http://iodapromonet.com" target="_blank">Ioda Promonet</a>.</li>
<li><a href="http://cafepress.com" target="_blank">Cafepress</a> for Merchandise and our <a href="http://www.cafepress.com.au/2schooners" target="_blank">2Schooners show store</a>.</li>
<li><a href="http://us.moo.com/en/" target="_blank">Moo Cards</a> (US), <a href="http://uk.moo.com/en/" target="_blank">Moo Cards</a> (non-US)</li>
<li><a href="http://stumbleupon.com" target="_blank">Stumble Upon</a> (please stumble this show)</li>
</ul>
<h3>Podcasts we mentioned in today&#8217;s show:</h3>
<ul>
<li><a href="http://entertainmentlawupdate.com/" target="_blank">Entertainment Law Update with Gordon Firemark</a></li>
<li><a href="http://2schooners.com" target="_blank">2 Schooners</a></li>
<li><a href="http://aussiegeekpodcast.com" target="_blank">Aussie Geek Podcast</a></li>
<li><a href="http://familytimepodcast.com" target="_blank">The Family Time Podcast</a></li>
<li><a href="http://www.halodudes.tk/" target="_blank">Halo Dudes Podcast</a></li>
<li><a href="http://scifidinerpodcast.com/" target="_blank">Sci-Fi Diner Podcast</a></li>
</ul>
<p> </p>
<h3>Our new Podcasters&#8217; Emporium 30 second bumper</h3>
<p>We&#8217;d love for you to play our 30 second Podcasters&#8217; Emporium bumper in your show.  Let us know when you do, so we can mention you and your podcast on Podcasters&#8217; Emporium</p>
<p><a href="http://shows.lifestylepodnetwork.info/podcastersemporium/files/2009/11/podcasters-emporium-promo-nov2009.mp3">Download</a> (mp3)</p>
]]></content:encoded>
			<wfw:commentRss>http://shows.lifestylepodnetwork.info/podcastersemporium/2009/11/08/episode-20-promoting-your-podcast-part-2/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
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			<itunes:keywords>active member,audience,audio comments,banner ads,blog,bumper,Cards,com,comment,community,community promotion,content</itunes:keywords>
		<itunes:subtitle>Today&#039;s show continues on last week&#039;s theme where we started to talk about the things you need to know to promote your podcast successfully.  We&#039;ve got a whole heap more thoughts in this episode, plus your comments and some listener audio as well. </itunes:subtitle>
		<itunes:summary>(http://shows.lifestylepodnetwork.info/podcastersemporium/files/2009/11/episode20-image.jpg)Today&#039;s show continues on last week&#039;s theme where we started to talk about the things you need to know to promote your podcast successfully.  We&#039;ve got a whole heap more thoughts in this episode, plus your comments and some listener audio as well. This is a participatory show, so perhaps there are some things we haven&#039;t mentioned, a promotional tip or technique you use on your show.  This is where we want you to contribute to the community and share your thoughts, hints and tips with us on the blog, or by email to podcastersemporium@gmail.com (mailto:podcastersemporium@gmail.com).

We also answer your questions on the show, so if you have something you&#039;d like to know about then drop us a comment on the blog, or send an email to podcastersemporium@gmail.com (mailto:podcastersemporium@gmail.com) and we will be happy to cover your question in a future show.

Thanks to everyone who contribued to the blog and sent us audio comments since the last show, we love getting your questions, feedback and thoughts on how to podcast better.

 
Here&#039;s what we mentioned in today&#039;s show:
Does paid advertising work?

	* Google adwords
	* Consider your audience - will they see or read and most importantly respond to an ad?
	* Banner ads
	* 150x150 spots on relevant blogs

Plugging your show

	* comments
	* twitter
	* guest spots
	* become a subject matter expert
	* actively seek out opportunities
	* Know your audience
	* Email Signature

Guerilla Marketing

	* Does it work?
	* How do you know it works?
	* Working with metrics
	* Where did you hear about us
	* Making a flyer
	* Cafe&#039; Press merchandise
	* Marketing Stunts 
	* Considering the legal implications of your actions

Community Promotion

	* Ask your audience to tweet they are listening with link
	* Ssocial Sharing tools e.g. StumbleUpon etc. 
	* Word of mouth
	* Use Caution with &quot;walled gardens&quot; like Facebook
	* Don&#039;t waste too much energy

Be an an active member in your own community

	* Respond to comments
	* Post in forums
	* Respond to emails
	* Play voicemails
tweet

Services we mentioned in today&#039;s show:

	* You can get Pre-cleared sources of podsafe music for your podcast from Mevio Music Alley (http://musicalley.com) and Ioda Promonet (http://iodapromonet.com).
	* Cafepress (http://cafepress.com) for Merchandise and our 2Schooners show store (http://www.cafepress.com.au/2schooners).
	* Moo Cards (http://us.moo.com/en/) (US), Moo Cards (http://uk.moo.com/en/) (non-US)
	* Stumble Upon (http://stumbleupon.com) (please stumble this show)

Podcasts we mentioned in today&#039;s show:

	* Entertainment Law Update with Gordon Firemark (http://entertainmentlawupdate.com/)
	* 2 Schooners (http://2schooners.com)
	* Aussie Geek Podcast (http://aussiegeekpodcast.com)
	* The Family Time Podcast (http://familytimepodcast.com)
	* Halo Dudes Podcast (http://www.halodudes.tk/)
	* Sci-Fi Diner Podcast (http://scifidinerpodcast.com/)

 
Our new Podcasters&#039; Emporium 30 second bumper
We&#039;d love for you to play our 30 second Podcasters&#039; Emporium bumper in your show.  Let us know when you do, so we can mention you and your podcast on Podcasters&#039; Emporium

Download (http://shows.lifestylepodnetwork.info/podcastersemporium/files/2009/11/podcasters-emporium-promo-nov2009.mp3) (mp3)</itunes:summary>
		<itunes:author>Podcasters&#039; Emporium</itunes:author>
		<itunes:explicit>no</itunes:explicit>
	</item>
		<item>
		<title>Episode 17: Feeding your audience</title>
		<link>http://shows.lifestylepodnetwork.info/podcastersemporium/2009/07/03/episode-17-feeding-your-audience/</link>
		<comments>http://shows.lifestylepodnetwork.info/podcastersemporium/2009/07/03/episode-17-feeding-your-audience/#comments</comments>
		<pubDate>Sat, 04 Jul 2009 01:21:58 +0000</pubDate>
		<dc:creator>jameswilliams90</dc:creator>
				<category><![CDATA[Podcast]]></category>
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		<guid isPermaLink="false">http://shows.lifestylepodnetwork.info/podcastersemporium/?p=125</guid>
		<description><![CDATA[This show we delve into podcast feeds (or RSS feeds for podcasts).  We go under the bonnet to understand exactly what feeds are, how they are constructed and give you tips and tricks along the way to help you get the most out of your podcast feed.  We also look at the differences between creating a [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://shows.lifestylepodnetwork.info/podcastersemporium/files/2009/07/episode17-image.jpg"><img class="alignright size-full wp-image-130" style="margin: 5px 25px;border: 0px" src="http://shows.lifestylepodnetwork.info/podcastersemporium/files/2009/07/episode17-image.jpg" alt="Feeding Your Audience - Podcast Feeds" width="197" height="197" /></a>This show we delve into podcast feeds (or RSS feeds for podcasts).  We go under the bonnet to understand exactly what feeds are, how they are constructed and give you tips and tricks along the way to help you get the most out of your podcast feed.  We also look at the differences between creating a feed yourself and using services like Wordpress plug-ins that do it all for you automatically.  We also look at the tricky black-magic of subscriber statistics and examine some tools you can use to find out how many people are subscribed and listening to your show.</p>
<p>In this show we answer your listener questions as well. If you have specific questions you have from this show or any of our others, then leave a comment on our blog at podcastersemporium.com or send an email to <a href="mailto:podcastersemporium@gmail.com">podcastersemporium@gmail.com</a> and we will be happy to cover your question in a future show.</p>
<p>This episode of Podcasters&#8217; Emporium was inspired by listener feedback from Joey Smith from Atlanta, GA in the United States &#8211; thanks as always for your feedback and suggestions.</p>
<h4><a href="http://upcoming.yahoo.com/event/3010510" target="_blank"><img class="alignright size-full wp-image-134" style="margin: 5px 25px;border: 0px" src="http://shows.lifestylepodnetwork.info/podcastersemporium/files/2009/07/sydney-meetup-1-july-150x188.jpg" alt="sydney-meetup-1-july-150x188" width="200" height="250" />ATTENTION SYDNEY PODCASTERS &#8211; WE ARE MEETING UP 10 JULY</a></h4>
<p>If you are in or around Sydney, Australia this weekend 10 July 2009, we are having a Podcasters&#8217; Emporium meetup at the Bavarian Bier Cafe at the Entertainment Quarter.  <a href="http://upcoming.yahoo.com/event/3010510" target="_blank">For full details, check out this Upcoming.org invitation</a> and put your name down on the list if you plan to join us.  We&#8217;d love to see you there.   On the night we will be discussing whether you&#8217;d like to have a separate Podcasters&#8217; meetup with Dave Gray and James Williams on Sunday 12 July. So if you&#8217;re interested definitely join us!</p>
<p><strong>Here&#8217;s what we mentioned in today&#8217;s show:</strong></p>
<ul>
<li><a href="http://www.apple.com/au/itunes/whatson/podcasts/specs.html" target="_blank">Apple&#8217;s Podcasting Tech Specs</a></li>
</ul>
<p><strong>Services we mentioned in today&#8217;s show</strong></p>
<ul>
<li><a href="http://feedvalidator.org/" target="_blank">Feed Validator</a></li>
<li><a href="http://feedburner.google.com" target="_blank">Feedburner</a></li>
<li><a href="http://ustream.tv">UStream.TV</a></li>
</ul>
<p><strong>Software we mentioned in today&#8217;s show:</strong></p>
<ul>
<li><a href="http://home.hetnet.nl/~bsoft/rssbuilder/" target="_blank">RSS Builder</a> (free)</li>
<li><a href="http://mp3tag.de/en/">MP3Tag</a> English (free), <a href="http://mp3tag.de/" target="_blank">MP3Tag</a> Deutsch (free)</li>
<li><a title="AudioShell" href="http://www.softpointer.com/AudioShell.htm" target="_blank">AudioShell</a> (free) XP Only</li>
<li><a href="http://www.apple.com/itunes/" target="_blank">Apple iTunes</a> (free)</li>
</ul>
<p><strong>Podcasts we mentioned in today&#8217;s show:</strong></p>
<ul>
<li><a href="http://entertainmentlawupdate.com/" target="_blank">Entertainment Law Update with Gordon Firemark</a></li>
<li><a href="http://www.benstechshow.com" target="_blank">Ben&#8217;s Tech Show</a></li>
<li><a href="http://2schooners.com" target="_blank">2 Schooners</a></li>
<li><a href="http://aussiegeekpodcast.com" target="_blank">Aussie Geek Podcast</a></li>
</ul>
<p><strong> </strong></p>
<p><strong>Focus on Community Members</strong></p>
<ul>
<li><a href="http://twitter.com/herne" target="_blank">@herne</a> &#8211; Our Friendly Community Stalker!</li>
<li><a href="http://twitter.com/marionvermazen" target="_blank">@marionvermazen</a> &#8211; Marion Vermazen</li>
<li><a href="http://twitter.com/gfiremark" target="_blank">@gfiremark</a> &#8211; Gordon Firemark</li>
<li><a href="http://twitter.com/nebben" target="_blank">@nebben</a> &#8211; Ben&#8217;s Tech Show</li>
</ul>
<p><strong>Be a Part of the Podcasters&#8217; Emporium Community!</strong></p>
<ul>
<li>Please send us your feedback via <a href="mailto:podcastersemporium@gmail.com">Email</a></li>
<li>Follow the hosts on twittter: Follow <a href="http://www.twitter.com/jameswilliams90" target="_blank">James</a> and <a href="http://www.twitter.com/The_Rooster" target="_blank">Dave</a></li>
<li>Leave a comment here on the blog</li>
<li><a href="http://www.twitter.com/emporium" target="_blank">Follow show on Twitter</a> (news and new shows only) Send us a Direct Message when you add us to twitter and let us know that you listen to the show.</li>
<li>Send us Audio Feedback <a href="mailto:podcastersemporium@gmail.com">by email</a> recorded at: 128kps at 44.100 khz</li>
</ul>
<p><strong>Podcasters&#8217; Emporium is produced in conjunction with the Lifestyle PodNetwork.</strong> You&#8217;ll find more great podcasts like this one at <a href="http://lifestylepodnetwork.com">LifestylePodNetwork.com</a>.  If you&#8217;d like to join the Lifestyle PodNetwork please contact us at <a href="mailto:talent@lifestylepodnetwork.com">talent@lifestylepodnetwork.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://shows.lifestylepodnetwork.info/podcastersemporium/2009/07/03/episode-17-feeding-your-audience/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
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